Let’s work together
Feel free to drop me a message
© 2024 Keris Cheng. All rights reserved.
Let’s work
together
Feel free to drop me a message
© 2024 Keris Cheng. All rights reserved.
Let’s work together
Feel free to drop me a message
© 2024 Keris Cheng. All rights reserved.
© 2024 Keris Cheng. All rights reserved.
© 2024 Keris Cheng. All rights reserved.
© 2024 Keris Cheng. All rights reserved.
UX case study:
Improving Security and Reliability on Carousell HK
UX case study:
Improving Security and Reliability on Carousell HK
UX Research
Case Study
Project
Carousell Hong Kong
Timeline
3 weeks | 2023
Role
UX/UI Designer
Team
4 UX/UI Designers
1 Project Lead
Project
Carousell Hong Kong
Timeline
3 weeks | 2023
Role
UX/UI Designer
Team
4 UX/UI Designers
1 Project Lead
Project
Carousell Hong Kong
Timeline
3 weeks | 2023
Role
UX/UI Designer
Team
4 UX/UI Designers
1 Project Lead
About the Project
Background
We wanted to tackle the safety and reliability issues that Carousell users face and make secondhand shopping platforms more authentic and secure
We wanted to tackle the safety and reliability issues that Carousell users face and make secondhand shopping platforms more authentic and secure
Carousell Group is a leading online platform for secondhand items in Greater Southeast Asia. It aims to promote selling and buying secondhand items and offers free listings. Users can save time and money by posting photos and descriptions of their second handed or unused items. In recent years, online marketplaces such as Carousell have become increasingly popular in Hong Kong.
This case study explains our process of creating a UX case study for Carousell-Hong Kong.
We aimed to understand the safety and reliability issues that Carousell users are facing and explore ways to create a sense
of authenticity and security for users on secondhand
shopping platforms.
Carousell Group is a leading online platform for secondhand items in Greater Southeast Asia. It aims to promote selling and buying secondhand items and offers free listings. Users can save time and money by posting photos and descriptions of their second handed or unused items. In recent years, online marketplaces such as Carousell have become increasingly popular in Hong Kong.
This case study explains our process of creating a UX case study for Carousell-Hong Kong.
We aimed to understand the safety and reliability issues that Carousell users are facing and explore ways to create a sense
of authenticity and security for users on secondhand shopping platforms.
Problem Statement
Concerns about online transaction safety and reliability have led to consumer hesitancy and a decline in trust
Concerns about online transaction safety and reliability have led to consumer hesitancy and a decline in trust
Concerns about the safety and reliability of online transactions have made consumers hesitant. Instances of fraud have eroded trust in online platforms, leading people to be cautious about conducting financial transactions online. To rebuild trust and encourage more participation, platforms and service providers must address these concerns.
Solution
Enhancing Carousell: Boosting reliability, preventing fraud, and elevating user experience for buyers
Enhancing Carousell: Boosting reliability, preventing fraud, and elevating user experience for buyers
Verification
To enhance reliability and safety on Carousell, we will introduce verification measures to indicate the level of verification done by users. This will give users a clear idea of transaction security on
the platform.
Trading Method
To improve fraud prevention, we recommend that Carousell
inform buyers about sellers who have a track record of selling misleading items.
Scam
We suggest including a new user icon to help users identify potential fake or bot accounts that are created with the intention
of scamming others.
Feedback / Rating System / Records
To improve the user experience when buying luxury products,
we suggest adding a rating filter and ranking system.
Verification
To enhance reliability and safety on Carousell, we will introduce verification measures to indicate the level of verification done by users. This will give users a clear idea of transaction security on the platform.
Trading Method
To improve fraud prevention, we recommend that Carousell inform buyers about sellers who have a track record of selling misleading items.
Scam
We suggest including a new user icon to help users identify potential fake or bot accounts that are created with the intention
of scamming others.
Feedback / Rating System / Records
To improve the user experience when buying luxury products, we suggest adding a rating filter and ranking system.
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